What is SEO positioning and what benefits can it have for my business?

seo positioning

What is SEO?

SEO is the abbreviation of “Search Engine Optimization” and is a set of techniques to improve the visibility of a website in the organic results of the different search engines.

In other words, we can define SEO as a process focused on making our website appear in the highest positions in search results when a user makes a specific query related to our content.

Why is it beneficial for muy business?

You have to know that the better positioned your website is in the search engines, the greater the chances that users will click on the link and as a consequence the more visits you will receive.

I give you an example, so that you understand it better! Imagine that you want to buy baby clothes, the first that you do on the Internet is search for “baby clothes” and, where do you click?, I’m a 100% sure that you access the first results that appear in the search engine. What’s more, if you don’t like this results that appear in the search engine it is very probable that you change your search to “one year baby clothe”, instead of going to the second or third page of the first search.

That’s why it is so important to work on SEO positioning so that your website appear in the first positions, because this will augment the traffic to your website and also the possibilities of generate sales.

5 tips to improve your SEO

1.Use a good SEO tool

A good SEO tool will help you to analyze in depth your website and will offer you recommendations to improve your position in the search engine.

In addition, it will provide you with reports with keywords and content that can be useful for your business.

2. Make a good use of keywords 

Is very important to know the keywords that use the users when they are looking for a concrete content, identify it and add them. Remember that is very important that the text looks natural, because Google can detect an abusive use of keywords and penalize your website.

3. Optimize your images

The images are a very important part of your website, because they help you to capture more attention and get more visits, in short, it is a good way to add value to your website. That’s why it is very important to know how to label it, Alt and Title are essentials for Google to interpret them.

4. Create quality content

The content is the most important part of your website. Create quality content is fundamental if you want to improve your SEO, try to have an original and interesting content, it will help that your visits read and stay on your website. And it also will help that the users share your content in their social media and get quality backlinks for your website.

5. Choose a good hosting

A good hosting platform is fundamental if you want to have a good website optimization and a good time of charge. You can use Google PageSpeed Insights to know the current status of your website, and also a little diagnostic of points to improve.

I hope that all your doubts about SEO have been resolved! As you could see, an optimized website for search engines will help you to keep a good position in search engines and win visits.

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